Summer is here and travel is on the mind. According to a survey conducted by Deloitte, 53% of Americans plan to take a leisure vacation, which is up from 48% in 2024, suggesting a strong season of travel ahead. The expected frequency of trips is also up from last year.
So, what should hoteliers consider as they prepare for guests this summer and for the rest of the year ahead? Let’s look at five hospitality travel trends to keep an eye on:
1. Hyper-personalization from booking to check-out
Guests expect a hotel to anticipate their every need, from preferred room temperature to personalized experiences. How can hoteliers make it happen? Invest in smart tech. From energy management systems that can link with loyalty profiles to CRM tools that can tailor offers, recommendations and communications, these small touches go a long way.
2. Workations & bleisure becoming standards
If you’re already on the road, why not combine business and leisure? Though the term “Bleisure” was introduced in 2009, this concept has made major headway since the pandemic. Hotel Tech Report shares that a significant 89% of business travelers express a desire to extend their next business trip to include leisure time. How can hoteliers capture this segment? Market high-speed Wi-Fi, ergonomic in-room setups, quiet zones, and flexible check-in/check-out options.
3. Sustainability as a deciding factor
Eco-conscious travelling has moved from niche to mainstream. Last year, Statistica reported that 80% of global travelers believe that sustainable travel is important. Hoteliers should consider implementing and highlighting green initiatives, whether it be water-saving fixtures, energy management solutions, smart lighting, or even community giveback.
4. Multi-Generational & group travel is booming
Group travel is on the rise, with multigenerational trips being the most popular segment. In fact, 47% of travelers in 2025 are opting for trips with multiple generations, which is a 17% increase from 2024. Hoteliers can easily adjust and market to parents travelling with children and grandparents: promoting suites, adjoining rooms, and family-friendly amenities like pools or casual restaurants. Tech updates like mobile keys and in-room casting can add convenience for busy families too.
5. Digital Convenience Reigns Supreme
Mobile-first travelers expect seamless, tech-enabled stays—keyless check-in, digital room keys, and smart concierge services via apps or voice assistants. Almost half of guests prefer to check out using their smartphone and 70% of guests find chatbots helpful for simple inquiries. How can your hotel upgrade the digital guest journey? Frictionless stays mean better reviews and higher loyalty.
Which summer hospitality travel trend fits your forecast? Whether you’re looking to upgrade your hotel network or hit sustainability goals, Nomadix is here to help. As a trusted vendor to the world’s largest brands, we’ve been ahead of the trends for decades, delivering powerful and personalized connectivity and digital engagement solutions.
Mike Womack is vice president of Americas partner sales with Nomadix, an ASSA ABLOY company. He brings more than 20 years of successful sales leadership with a proven track record of exceeding annual sales targets, capturing new markets and positioning organizations for growth.